The Truth About Marketing Agencies:

Why Most Fail & How We’ve Cracked the Code on The Profitable Marketing Machine

From the Desk of Jackson Millan - The Wealth Mentor & Brett Ellis

Dear Business Owner,

I’ll get straight to the point.

Most marketing agencies fail to get sustainable results for their clients.

You already know this.

You’ve probably been through the cycle yourself—some slick-talking agency promises leads on autopilot, insane ROI, and scalable growth.

Then what happens?

🚨 Bad leads. Tire kickers, freebie seekers, and people who “need to think about it.”
🚨 Rising costs. Ad spend goes up, and you get no clear explanation of why.

🚨 Zero financial strategy. No one seems to care whether your marketing actually makes you money.

And here’s the worst part…

Most agencies don’t understand your business.

They see your marketing as a game of clicks, impressions, and vanity metrics—not as a financial engine that must generate predictable, profitable revenue.

That’s why we do things differently.

Why a Financial Services Firm is Getting Into Marketing

At Aureus Growth Partners, we’re not “just another marketing agency.”

We come from finance, not fluff.

We understand that marketing is a financial equation—not an art project, not a guessing game, not some vague “brand awareness” play.

After years of burning hundreds of thousands in false promises and unmet expectations, I decided to take control of my own marketing machine and develop an end to end system for profitable scaling.

A few years back I connected with a marketing savant, Brett Ellis. You’ve probably never heard of him because he’s spent the better part of a decade in his marketing dungeon, mastering the art of paid ads and funnels.

As a long term Aureus Client, we asked Brett to join the team and help us take our marketing to the next level.

The numbers speak for themselves. We’ve gone from 400% to 600% Return On Ad Spend and scaled our sales by 30% year on year.

We’ve decided to partner up and work together to deliver what we believe is the world’s best marketing system for service businesses.

The Profitable Marketing Machine – Our Signature Solution

Most businesses struggle with inconsistent leads, poor ROI, and reactive marketing—not because they lack effort, but because they lack a structured, data-driven marketing system.

At Aureus Growth Partners, we’ve developed the Profitable Marketing Machine, a 3-part framework designed to build a scalable, predictable client acquisition system that aligns with your financial goals.

The 3 Core Pillars of a Profitable Marketing Machine

1️⃣ Strategy & Positioning – Build the Foundation

  • Avatar Clarity – Identify and attract the right high-value clients.

  • Know Your Numbers – Track CAC, LTV, ROAS, and other key metrics for profitable scaling.

  • Growth Mapping – Develop a tailored roadmap to reach your revenue goals.

2️⃣ Traffic & Lead Generation – Consistently Attract Ideal Prospects

  • Paid Ads – Run targeted campaigns across Facebook, Google, YouTube, and LinkedIn.

  • Organic Authority – Use SEO, content, and thought leadership to build credibility.

  • Referral Engine – Systemize word-of-mouth marketing for steady inbound leads.

3️⃣ Funnels & Automation – Convert Leads into Paying Clients

  • Optimized Funnels – Create high-converting Lead Magnet, Scorecard, and Call Booking Funnels.

  • Automated Nurture – Follow up instantly via SMS & email to keep leads engaged.

  • Streamlined Sales – Improve booking & closing processes for higher conversion rates.

Why This Works

Unlike traditional marketing approaches that focus only on traffic or lead generation, our system ensures that:

✔️ Your marketing is aligned with financial success, not just clicks and impressions.

✔️ Every stage of the funnel is optimized for conversion and ROI.

✔️ You create a predictable, scalable, and automated way to acquire clients.

This is not just marketing—it’s a financially driven growth system designed to help you scale profitably.

The difference?

💰 We build marketing systems that align with your financial model.

💰 We track real metrics—client acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS).

💰 We ensure every marketing dollar you spend has a clear, measurable return.

The agencies you’ve worked with in the past?

They were guessing... We don’t guess.

The 3-Funnel System That Predictably Grows Businesses

We believe every high-ticket service business needs three core funnels to create a sustainable and profitable client acquisition system:

🔹 Top of Funnel: Lead Magnet Funnel – Generates leads by offering high-value content.

🔹 Middle of Funnel: Scorecard Funnel – Qualifies, segments, and nurtures leads into serious prospects.

🔹 Bottom of Funnel: Book a Call Funnel – Converts high-intent leads into paying clients.

This system is designed to scale—because it aligns with your financial goals, not just marketing trends.

Most agencies sell you on "leads."

We build you a profit engine.

Most agencies sell you on "leads." We build you a PROFIT ENGINE.

How We Work (And Why It’s By Application Only)

We’re not looking to take on hundreds of clients.

Frankly, we don’t need to.

We work exclusively with business owners who are serious about growth—and who are willing to provide content (at least 5 videos per week) to make this system work.

We are also limiting applications to Mastery clients only - this is because we want to ensure we only work with clients that we know have a strong financial foundation, know their numbers and are ready for growth.

Here’s what’s included in our 3-Funnel Buildout:

  • Strategy & funnel mapping tailored to your financial goals

  • Done-for-you copywriting, design & automation

  • Full configuration inside GoHighLevel (GHL)

  • Email & SMS follow-up sequences that convert leads on autopilot

  • Standard Operating Procedures (SOPs) for ongoing funnel management

💰 Investment: $5,000 per funnel only $2,500 per funnel for the first 5 clients

💰 All 3 Funnels for $10,000 (Save $5,000) only $5,000 for all 3 funnels (save $10,000!)

Once your funnels are built, we offer ongoing management & optimisation for $3,000 per month.

This includes:

  • Media Buying – We manage your paid ads to drive a consistent flow of high-quality leads, ensuring your pipeline stays full and scalable.

  • Conversion Optimization – Your funnels are continuously refined and improved to maximize conversions, helping you acquire more clients at a lower cost.

  • Reporting & Insights – We track real financial metrics like CAC, LTV, and ROAS, so you have clear visibility on what’s working and where to optimize.

  • Troubleshooting & Maintenance – Our team ensures all systems, from ads to automation, run smoothly so you never lose leads due to technical issues.

🚨 Minimum monthly ad spend: $5,000

Apply Now – Only 5 Clients Accepted Per Month

We don’t take on just anyone.

We only work with 5 businesses per month to ensure each client gets the attention and results they deserve.

This is not for you if:

❌ You’re looking for “quick hacks” or magic bullet solutions.

❌ You’re not willing to provide content (or invest in video production).

❌ You’re not prepared to commit to a real client acquisition system.

But…

If you’re serious about scaling and ready to take control of your marketing like a true CEO—then we should talk.

Click below to apply now and schedule a strategy session.

Spots fill up fast. If you want in, now’s the time.

See you on the other side.

Jackson Millan - The Wealth Mentor

Brett Ellis - Head Of Aureus Growth Partners